Over the past several years, marketing on different social media platforms has become one of the biggest ways for businesses to increase their brand awareness and client base. And it's not difficult to understand why; millions and millions of people take to social media every day to connect with their friends and family and let people know what and how they're doing.
According to a 2019 report by Sprout Social, "44% of consumers reported an increase in the personal use of social media platforms." That increased social is a huge opportunity for businesses to capture prospects into their sales funnel. When consumers follow a brand on social, 87% say they are likely to visit that brand's website or app.